I have coauthored a book with Dr. Neil Baum and Catherine Maley entitled Social Media For The Health Care Profession: The New Shingle For Today's Medical Practice. I am very proud of this endeavor and look forward to the feedback from those who order. Feel free to order the book and let me know what you think.
Here is the official press release:
Social Media for the Health Care Profession: The New Shingle for Today's Medical Practice, (New eBook) by Dr. Neil Baum, Catherine Maley, and Dr. Andrew Schneider.
eISBN: 978-0-9839585-0-5, $34.99 (ePub file)
Implementing and mastering social media marketing is the new competitive advantage for medical practices.
Phoenix, MD. Today Greenbranch Publishing announced the publication of this exciting new eBook. Social Media for the Health Care Profession: The New Shingle for Today's Medical Practice promises a new way for physicians practice managers to look at marketing the medical practice. This eBook is designed to help you understand, and more importantly, implement an online social media strategy for your medical practice. Dr. Neil Baum, the guru of medical practice marketing and the author of the classic book, Marketing Your Clinical Practice, Ethically, Effectively, Economically, (now it its 4th Edition) along with co-authors, Catherine Maley and Dr. Andrew Schneider, will cover the basics of social medial marketing. This step-by-step, template driven guide will get you started in social media using Blogging, Facebook, YouTube, and Twitter. If you think YouTube, Facebook and Twitter are social media tools only used by teenagers and college students, think again. It is time for physician practices to recognize that prospective patients are using social media to look for physicians. Take your medical practice to the next level by learning to use these revolutionary tools to drive new patient referrals, grow your practice, and strengthen relationships with existing patients. What's more, the convenient eBook format is affordable and the authors speak to you, the medical practice executive, in a manner that you'll understand in the context of your medical practice.
Social Media for the Health Care Profession: The New Shingle for Today's Medical Practice offers step-by-step templates for medical professionals who want to leverage social media (Blogging, Facebook, Twitter, YouTube) to drive new patient referrals, practice growth, and strengthen relationships with existing patients.
"We know that prospective patients are wasting no time. They go straight to Google or Bing and enter terms like Knee Replacement, Baltimore or Infertility, Dallas, to find a physician, says Nancy Collins, Publisher of The Journal of Medical Practice Management®. And the practices that are getting the new patients are the ones with a social media presence -- those practices with a high ranking on that first page of Google. A good website plus a presence on Facebook, Twitter, Blogger, and/or YouTube will drive new patients to your practice."
Collins continued, "The real benefit for social media marketing is for the small practices with only one or just a few doctors. With this guide, they can now compete with the larger groups. Social media is the weapon that solo practitioners can use to compete in the same arena as larger practices and hospital practices."
And there is no better marketing team than Dr. Neil Baum, Catherine Maley and Dr. Andrew Schneider to lay out the path for you. This book will revolutionize how you think about your medical practice."
Packed with plenty of take-home value, Dr. Baum and co-authors decode the process for getting established with social media marketing. You can count on them to provide you with the language, the templates and the insider hints to ensure success with this project.
Social Media for the Health Care Profession: The New Shingle for Today's Medical Practice is an affordable eBook at $34.99, convenient to use, and a must have for physicians, office managers and administrators, podiatrists, dentists, chiropractors, osteopathic physicians -- any professional in the medical field who is looking to propel their practice in today's economy.
This eBook has it all. Each page has instructions that will make you feel comfortable as you build your presence on these new online communities. It will teach you how to start your own blog site, as well as how to generate fans and followers on Facebook and Twitter. It will also reveal how to develop a YouTube presence for under $200 -- including the camera and editing software.
Order here - http://shopmpm.com/Social_Media_for_Health_Care.asp
Table of Contents
1. Blogging for Doctors and Medical Practices
What Is Blogging?
What Do I Blog About?
Creating a Blog Using Blogger
Blog Settings on Blogger
Blog Design on Blogger
Posting on Blogger
Scheduling a Post on Blogger
Adding an Image on Blogger
Repositioning an Image on Blogger
Advanced Image Placement on Blogger
Your New Blogger Blog
Creating a Blog Using WordPress
Blog Settings on WordPress
Blog Design on WordPress
Posting on WordPress
Scheduling a Post on WordPress
Adding an Image on WordPress
Repositioning an Image on WordPress
Advanced Image Placement on WordPress
Your New WordPress Blog
The Ground Rules of Blogging
Setting up Google Alerts
Results from Google Alerts
2. Facebook for Doctors and Medical Practices
Your Practice Should Have Friends
Creating an Account for Your Practice
Why Create a Business Account
Special Business Account Tools
Basic Information about Your Practice
User Information: Creating a Password
Your New Account Page
Putting Your Face on Facebook
Information for Your Patients
How to Get Fans
Link Up With the Like Box
Creating Photo Albums
Naming Your Albums
Everything Needs a Title
The Importance of Titles
Don't Stop Here
Create Ads & Stay Up-to-Date
3. Twitter for Doctors and Medical Practices
Create Twitter Account
How it looks to join Twitter
Create Twitter Account
Example "healthcare marketing"Finding "friends" on Twitter
Example "Andrew Schneider"
Another Example "Catherine Maley"
Create an Avatar-Picture, Photo, Icon, or Logo
Avatar Is Embedded Into Profile
Finding Friends to Tweet
Finding Friends Using Email Address
Example of Invitation to Friend
Example of How it Looks
Adding Links to Twitter
URL from desired Web site
Use bit.ly.com to shorten URL
Shorter link using bit.ly
Paste New URL to Twitter
How it finally looks
Followers of Your Tweet
Read a Tweet
Respond to Tweet
Creating Followers on Twitter by Being a Contributor
Read a Tweet and Went to Dr. Pho's Blog Site
Takes You to His Blog Site
Respond To Article about Doctors Being Late
Add Photos to Twitter www.twitpic.com
Photos to Twitter
Sample of photo added to Twitter
Add video to Twitter www.twitvid.com
Use of Electronic Billboard in Reception Area
Creating a profile
Search on Keywords
Type in "search" bar
Keyword "Prostate Cancer"
Keyword "metastatic prostate cancer"
Keyword "chemotherapy for PCa"
Treatment for PCa Since 2011
Example: Grow a Following of EMR Users
4. YouTube for Doctors and Medical Practices
What is YouTube?
Why Is Video Important?
Professionally Produced Videos
How to Produce Your Own Videos
If You Do Not Want To Appear On Video
Editing Your Video Project
Creating an Account on YouTube
Getting Started on YouTube
Uploading a Video to YouTube
Creating a YouTube Channel
Optimizing Your Videos
Sharing Your Videos
About the Authors:
Neil Baum, MD
Dr. Baum is a private practice urologist in New Orleans, LA and the author of five books, including the best-seller, Marketing Your Medical Practice -- Ethically, Effectively, and Economically, 4th edition. He is a leading expert on medical practice management and he is on the clinical faculty of both Tulane and Louisiana State University Schools of Medicine.
Catherine Maley, MBA
Ms. Maley, based in California, is an aesthetic practice marketing consultant and the author of, Your Aesthetic Practice/What Your Patients are Saying. She founded Cosmetic Imaging Marketing in 2000, a firm that specializes in growing aesthetic practices using customized marketing strategies. She is a speaker on the National scene and a regular contributor to the top medical publications in the industry. Ms. Maley has worked with countless physician practices to set goals, map out marketing plans to cost-effectively market their practices while getting a solid return-on-investment.
Andrew Schneider, DPM
Dr. Schneider is the Medical Director of Tanglewood Foot Specialists in Houston, TX, and serves on the Board of Trustees of the American Academy of Podiatric Practice Management. A sought-after speaker and recognized expert in utilizing technology, the internet, and social media for the use in medical and professional practices, Dr. Schneider writes extensively and lectures internationally on the topic.
Order here - http://shopmpm.com/Social_Media_for_Health_Care.asp
About Greenbranch Publishing
Greenbranch Publishing, with headquarters in Phoenix, Maryland, is a privately held firm founded in 1998. The company is a leading media company and publisher of medical practice management titles, electronic media and audio conferences for physicians, practice administrators and office practice managers. More information can be found at www.greenbranch.com; www.soundpractice.net ; www.mpmbuyersguide.com; www.codapedia.com