Last week, Adidas released its new 3D printed sneaker in three cities—New York, London and Tokyo. While the shoe brand initially launched this shoe as a gift for Olympic medal winners in Rio, this is the first time the product will be available for retail buyers—albeit at a $333 premium, and only in limited release.
The all-black 3D Runner is equipped with an engineered three dimensional design that is equipped with varying densities across its Primeknit upper, and has a 3D-printed heel counter integrated directly into the shoe’s midsole. No stitching or gluing is involved in the shoe’s construction.
In this first, limited edition release, customers signed up for an appointment and were then able to pick up their shoes two days later. Mikal Peveto, senior director of the Adidas Future team behind the new shoe design, says, “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and Adidas is leading with cutting edge innovations.”
This blog has devoted numerous time and space to helping runners choose the shoes that will keep them comfortable during training while providing enough support to prevent injury. We’ve discussed arch height, foot strikes, cross-training and so much more…ultimately concluding that the best shoe for a runner to pick is the one that feels good when it’s on.
BUT, 3D shoes are likely to change everything. Why force your foot into a structure constructed as a best-guess support when an option is available that will fit you perfectly and give you exactly what you need? My guess is that 3D printed shoes are going to make a HUGE impact in the world of running, and I can’t wait to see how far things go!