There is a difference between a custom orthotic and an insole you can buy off the shelf. Even with OTC insoles, there is a significant difference between them. Some are very flexible and others provide more support with a flexible plastic interior.
Even more confusion occurred when Dr. Scholls introduced their automated kiosk in retail stores and billed the insoles as "custom-fit orthotics." This scanner is simply sizing and grouping your foot type into one of a very few broad categories and then recommend the best generic insole for you. A salesperson is equipped to make the same recommendation.
At Tanglewood Foot Specialists, a custom orthotic is much more! Dr. Andrew Schneider performs a comprehensive biomechanical exam and gait analysis to learn how efficiently your lower extremity works when you walk and run. We then take a mold of your feet in the most efficient and stable position. The orthotic device is then constructed specifically for you.
If you have tried many insoles that just don't seem to work for you, contact Dr. Schneider to schedule an appointment and see how much better you'll feel when provided the right orthotic.