Anyone who knows me knows that I’m a sucker for a good Kickstarter idea…I’ve been known to pick up things I never even thought I needed (like a recent selfie stick purchase that you’ll be seeing put to good use on Facebook shortly.)
Now, I’m not ready to fund this new women’s shoe line on Kickstarter (my lovely wife has more than enough pairs in her closet), but I did want to tell you all about it, because it’s a very cool idea.
Launching under the name Antonia Saint NY, the brand has created two new shoe models, the Victoria High Heel and the Jane Autumn Flat, that look like any other fashionable shoe but are constructed with the interior comfort and support of a sneaker.
Both shoe models include an outsole design for maximum flexibility and shock absorption; they’re both equipped with Tri-Arch Support™ and dual-layered foam for full-foot support. Side-cushioning comfort strips hold the foot in place to prevent blisters, and cushioning at the base of the big toe prevents joint pain.
For the Victoria shoe, which has a heel height of 3.5 inches, a triple-elevated cushion under the ball of the foot was included; it is designed to withstand two and a half times the body weight from a regular high heel, greatly reducing the impact of regular wearing on your knees, feet, ankles and toes.
CEO Antonia Saint Dunbar says, "I started to pay attention to the construction of women's shoes and I realized that it's a total racket. Either the shoe is overpriced without technology for comfort, or it often has cheap components like heel tips that snap off, leather heels that scrape easily, red bottoms that scuff and have no traction, or the shoe itself is intended to be cheaply made. Your feet pay the price. I knew there had to be a better way."
Check out her designs here and, as always, let me know if you decide to order a pair or two!